Wix, one of the leading platforms for website creation, has unveiled Astro, a powerful new AI-based assistant designed to help professionals and businesses manage and grow their online presence more easily and intelligently.
About Astro
Astro acts as an all-in-one virtual partner capable of tracking site performance, generating content, optimizing operations, and supporting business expansion. According to Wix, this is the most feature-rich AI tool the company has ever released, with new capabilities being added daily.
“Astro brings powerful tools into a single interface, simplifying business management for our users”, said Guy Sopher, Head of Wix’s AI Platform Group. With personalized suggestions and real-time insights, Astro becomes a reliable guide to enhance and grow your digital projects.
Users can interact with Astro through natural, conversational prompts, asking for data analysis, content updates, or other changes on the spot. It’s a major step forward for those seeking automation and efficiency in managing their sites.
In a recent press release, Wix shared more details about what Astro can do. Some of its key abilities include:
Smart Analytics: this help users monitor their site’s performance and understand visitor behavior to pinpoint areas for improvement. It can also generate blog posts, media content, email campaigns, and social media texts with just a few clicks, making content creation faster and more intuitive.
For Business Growth, Astro streamlines the process of adding new products, exploring dropshipping options, and expanding e-commerce activities. It also offers simplified control over subscriptions, premium plans, and user permissions, with tailored recommendations based on your business needs.
Currently, Astro is available in English for users of Wix and Wix Studio, with plans to roll it out in additional languages soon. Wix also announced that is just the beginning of a broader initiative to launch intelligent agents that boost productivity and help users better monetize their online efforts.
Conclusion
Wix’s launch of Astro represents a big leap forward in blending AI with website management. By combining automation with real time insights, this virtual assistant allows users to focus less on daily tasks and more on strategy and growth. If it delivers on its promises, it could become an essential tool for anyone serious about building and scaling their online presence.
